Abercrombie & Fitch Goes Chic

Josh Olins / Abercrombie & Fitch

Josh Olins / Abercrombie & Fitch

Following the release of Abercrombie & Fitch's first rebranded campaign last month, we were super eager to see more visuals from the reviving brand. And boy was the wait worth it. Yesterday Abercrombie & Fitch released its Fall 2016 campaign, and it's absolutely to die for. 

Led by the new head designer for A&F Women's, Kristina Szasz, the fall collection focuses on simple and relaxed silhouettes that are totally appropriate post-high school drama life. Shot by Josh Olins and styled by Clare Richardson, denim staples (of course), practical slip dresses, structured jackets, some pretty amazing knitwear and an oddly 'fashionable' cream sherpa coat appear in these look book images. It's way more obvious that they're selling clothes and not people now. (Half joke.) Take a look at their new fall arrivals here.

All images by Josh Olins, courtesy of Abercrombie & Fitch.


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