Burberry's See-Now-Buy-Now Revolution Is Here
After months of anticipation, Christopher Bailey's vision has finally come true: a September Show where press, buyers and consumers can see the collection and buy it right away. Described as reasonless, immediate and personal, the new collection embraces colors, textures and fabrics to mix Victorian romanticism with a sense of 70s British punk. Collars and sleeves were long and ruffled and seemed to peek out from underneath jackets, coats and fitted sweaters. Along with its distinct British influences, the clothes carried an enviable air of grandeur and freedom. Layering, belts and and boots formed the core of the collection, all painted in shades of pastel pink, baby blue and camouflage green. In terms of risk, Bailey certainly went all out with this collection, breathing light and drama into his new Burberry.
The September collection is now available in-stores and online at burberry.com. Visit The Burberry Hong Kong Flagship at Pacific Place: Burberry, Shops 101 & 201, Pacific Place, 88 Queensway, Admiralty, Hong Kong.
Watch the full show below:
All images courtesy of Burberry.