Bobby Abley SS17

For his third collaboration with Disney, Bobby Abley sweeps us away on vacation for Spring/Summer 2017 to a whole new world - Aladdin's. In his signature sports-casual style, Abley walks us through his childhood Disney favorite, introducing us to modern interpretations of Aladdin, Princess Jasmine and her pet tiget Rajah, The Genie and even Aladdin's monkey Abu. According to show notes, Abley invites us to fly first class on his Magic Carpet Airways, an airline for the elite and exclusive. It's no wonder that neck pillows, snuggly backpacks and sleep masks are all over the place.

Emphasizing this collection on the textile culture of the Middle East, Abley blends luxury and technical fabrics and mixes tailoring with draping the create completely new silhouettes. Playful slogans splash unapologetically across tops in Arabic-like font, with one saying "rub me the right way", complemented with the Magic Lamp, of course. Abu the monkey gets a limelight feature alongside Genie, while Jafar's flames serve as a common complement. Lush purples and reds form the core color palette, with occasional bright surprises of neon pink and sky blue. Perhaps most importantly though, was the Magic Carpet that stood in centerstage as a headscarf, poncho and minidress. Which Aladdin character is your favorite?

Click through to see all 23 looks, and visit to find out more. 

All images by Nowfashion, courtesy of Ella Dror PR.

Brian HK Chan

Hong Kong

Editor in Chief
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