This LC:M marks the first time Burberry isn't hosting a dedicated Men's Show (as you all know, Burberry has decided to merge its Men's and Women's Shows to single dates in September and February). In an effort to make up for its lack of presence at the dedicated Men's week, Burberry transformed its 121 Regent Street flagship store on 10th June into an inspiring venue of art installations and live craftsmanship stations.
The spotlight shone on its global ad campaign star Luke Edward Hall's illustrations of Edie Campbell, Callum Turner and the now iconic Patchwork bag.
In attendance, of course, were the campaign stars Luke Edward Hall and Callum Turner, as we llas other Burberry models including Suki Waterhouse, Clara Paget, Hayett McCarthy, Eliza Fairbanks, Liam Gardner and Josh Whitehouse of the Mr. Burberry campaign.
Find out more at burberry.com.
All images courtesy of Burberry.