Burberry Launches New Global Ad Campaign

  © Copyright Burberry/Testino/Luke Edward Hall

© Copyright Burberry/Testino/Luke Edward Hall

Burberry officially launched its new advertising campaign today, featuring models Edie Campbell and Callum Turner in Men's and Women's ready-to-wear and accessories from the runway collection, shot by Mario Testino. The campaign is also accompanied with illustrations by British emerging artist Luke Edward Hall, who shines the spotlight on the classic Burberry trench coat, as well as the seasonal Patchwork bag from the February 2016 runway. 

Shot in the UK, Burberry ad campaigns have had a longstanding history of supporting talent at the early stages of their careers and giving them the tools and the platform to showcase their work on a global scale. For Edie Campbell, this campaign marks her tenth year since she made her debut with the brand, and she also opened for the Burberry womenswear show earlier in February this year. Callum Turner is the winner of BAFTA Breakthrough Brits Award (in partnership with Burberry) in 2014, and made his Burberry campaign debut back in 2011.  He has starred in movies like Queen & CountryVictor Frankenstein and the TV series War and Peace

Scroll down to see the campaign, as well as behind-the-scenes shots and the exclusive illustrations done by Luke Edward Hall. Visit burberry.com to discover more. 


All images © Copyright Burberry/Testino/Luke Edward Hall

Images courtesy of Burberry. Illustrations © Copyright Burberry/Luke Edward Hall. 


All materials courtesy of Burberry.

Updated 14 June, 2016:

To celebrate the campaign and London Collections: Men, Christopher Bailey transformed the 121 Regent Street global flagship store in London on 10th June to an inspiring venue filled with artwork installations by Luke Edward Hall, as well as live craftsmanship stations. 

In attendance, of course, were the campaign stars Luke Edward Hall and Callum Turner, as we llas other Burberry models including Suki Waterhouse, Clara Paget, Hayett McCarthy, Eliza Fairbanks, Liam Gardner and Josh Whitehouse of the Mr. Burberry campaign

Brian HK Chan

Hong Kong

Editor in Chief
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