Beyoncé just released campaign images from her new activewear line Ivy Park, a collaboration with Arcadia Group (which owns Topshop and Miss Selfridge) chairman Sir Philip Green. Taking a wild guess, the collection is probably named after Queen Bey's daughter, Blue Ivy Carter.
According to the website, the Ivy Park collection is "merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field". Crop tops, shorts and leotards have the words "IVY PARK" splashed across and leggings have the same branded waistband.
What's even more interesting is that the Ivy Park website seems to be streaming new Beyoncé music - supposedly from an upcoming album dropping later this year. Take a look at the photos below or explore more at ivypark.com.
All images courtesy of ivypark.com.