With the launch of H&M Beauty at 2 of their flagship stores here in Hong Kong, obviously it would catch the eye of moi. As a beauty product hoarder (I am not afraid to admit that), H&M has definitely got some sparkly gems that I want in my ever-growing collection of “necessary” makeup products.
H&M aims to provide “Fashion For Your Face” by offering a wide range of makeup and skincare products, and boasts a range from over 180 playful nail colors, 80 colors for eyes and 50 colors for lips, not to mention body care products and beauty styling essentials to help you catch up with the latest make-up trends and allow you to develop a personal and unique look. Within this vast range of products, it’s impossible to look through it all in one session, but we’ve narrowed down some standout products from H&M’s new range so you’ll know exactly what you need to get your hands on.
Midnight Muse Body Scrub, HK$49.90
This vanilla and amber scented scrub will leave your skin feeling soft and moisturised, not the mention the scent itself is heavenly. Plus for the price point, you sure do get a lot of product.
Color Essence Eye Pencil in 'cinnamon hazel', HK$49.90
Shimmery and creamy, H&M’s color eye pencil’s are pigmented and glide on like a dream, not to mention they have great staying power. 'Cinnamon Hazel' is a pretty metallic penny bronze shade that would look beautiful smudged on the lashline.
Velvet Lip Cream in 'Screen Siren', HK$79.90
Everyone needs a good red lip, and H&M has nailed it with their velvet lip creams. Fully opaque in just one swipe and extremely matte, this lip cream isn’t going anywhere. But be warned, these lip creams dry instantly.
Pure Velvet Cream Blusher in 'Dusty Rose', HK$79.90
'Dusty Rose' is a nudey brownish pink color that looks natural on the skin, and gives your cheeks a beautiful flush. It’s creamy texture is extremely buttery and blends into the skin beautifully, there’s a whole range of these blushers, so don’t get bummed out if dusty rose isn’t the shade for you (but Dusty Rose is a still a gorgeous color though)
H&M Beauty is available at its 2 flagship stores.
H&M Fashion Walk Flagship, Shop G01/F01 on G/F-3/F, Hang Lung Centre, 2-20 Paterson Street, Causeway Bay.
H&M Gala Place Flagship, Shop B2 on B/F-1/F, 56 Dundas Street, Mong Kok.
Cover and product images courtesy hm.com.